Your website should be your
#1 sales person

Your website should be your #1 sales person

We help innovative B2B companies scale faster with crystal-clear messaging, a professional brand and designs that convert.

Messaging & positioning consultancy

Full rebranding projects

Website copy, design & development

Our clients see an average of 20-40% more conversions.

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Look at the results

Your website and brand shouldn’t be holding back your growth.

Are you struggling to...

Find the right words to explain your innovative offer?

Position yourself against competing alternatives?

Close bigger deals with an unprofessional brand?

Convert visitors with a vague and outdated website?

If you recognise any of the above, you should totally hit us up.

Our branding consultancy builds
converting marketing and sales assets
for international B2B companies that want to scale faster.

Finally people understand what they do - making sales calls 2x easier

Read case study

Launched a new site explaining their innovative offer clearly in just 6 weeks

Read case study

Built a professional and respectable brand for an international SaaS scale-up

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Vague messaging and crappy designs are
killing your ambitious KPIs.

50% of purchases are not completed due to poor messaging.”
42% have abandoned an online purchase due to lack of information.”
“Clarity in messaging can boost conversions up to 201%.”
Meclabs Institute

Clear messaging, customer-centric copy, human branding & professional design will help you stand out from the crowd & scale faster.

Honestly, without fixing your brand first, you’re throwing money out the window…

The key to a brand and message that resonates with customers is validated customer insights. We build the best performing websites and marketing assets by understanding your business and your customers. That’s our promise - pinky swear!

valued pinky swear

Your value is created inside the head of your customers.
So we have to go inside their minds to discover why your customers buy from you.

Conducting customer research leads to 54% greater return on marketing investment.

As branding & messaging experts, we use customer research
to figure out how to get more of your ideal customers to say YES!

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Stop relying on assumptions and
start making data-driven decisions.


"After launching our epic new website with Valued, potential customers FINALLY understood what we actually do, no kidding. It immediately resulted in more intakes through our website."

Lien Louwagie
Gig & Grow
Ambitious and innovative B2B companies all over the world trust us

“We’ve only launched last week and already we’re up to 3 leads. All highly qualified :) This site is WORKING!! Great work. Thanks so much.”

Beth Thouin
Working with us is a breeze.

Deeply understand your business and ideal customers

By conducting customer research like interviews and surveys, we find valuable insights about you and your customers.


Build the foundation for messaging and design

Through multiple (online) workshops we create messaging and design guides.


Create marketing assets that sell

Websites, landing pages, pitch decks, lead magnets... Anything that needs to convert!


Keep improving and optimizing

We keep optimizing the website to continuously improve based on insights.

There are a bazillion agencies, consultants and freelancers to choose from. Here are 6 good reasons why you should work with us:


We're a small team of senior experts.
You won’t be paying overhead for juniors and PMs.


We use fixed scopes and fees for larger projects.
‍‍You won't get surprised with bigger fees than estimated.


We only take on a dozen new projects every year.
You will have our full attention.


We use customer research to validate assumptions.
You won't just have a sexy brand, it will also perform.


We focus on brands and websites for innovative B2B companies.
You will work with specialists who understand your business.


We use internationally recognised software like Webflow and Figma.
You won't need us for every little change afterwards.

We basically created the design studio we wanted to work with ourselves.

See if we're a fit

Meet your team of conversion experts.

Helena Pynte

8 years of experience as marketing consultant & project manager for startups, SMEs and corporates.

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Lotte De Swaef

4 years of experience designing beautiful, conversion-focused layouts at big and small agencies.

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Kasper Vancoppenolle

8 years of experience as an entrepreneur in scaling startups with marketing and technology.

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Stop wasting any more time and money with your outdated, underperforming brand.

You already know you need us if you want to stop growing organically and start scaling consistently.

Hire us before your competitor does.

See if we're a fit
valued star

Download our Free Conversion Design Checklist

Want to know what is holding visitors back from taking action on your website and how strong your brand is?

Download our 120-point checklist to audit your own website and brand. It's the exact worksheet we use to audit new customers.

Get the free Conversion Design Checklist