%b Viteux b%: using the power of AI to craft a brand & website

The Client

Kasteel & Café Viteux is more than a scenic venue—it’s a historical estate ready for a new chapter. Known for its charming ambiance and rich heritage, Viteux decided to reposition itself as a go-to destination for unforgettable events, especially for business clients. The mission: build a brand that blends classic allure with contemporary experiences, all while having very little visual assets of the venue and events itself.

THE CHALLENGE

Launching a Bold New Concept, With No Visual Assets

As they set out to reinvent their offering, Café & Kasteel Viteux faced several unique hurdles:

• A New Event-Focused Direction: Viteux wanted to attract B2B clients with a fresh event concept—requiring a distinct brand identity and story.
• Branding for Seasonal Pop-Up Bar: With both summer and winter pop-ups planned for Café Viteux, the brand needed to flex for very different atmospheres and audiences all while maintaining a clear connection to the overarching brand 'Viteux'
• No Existing Imagery: The biggest challenge? No photos or visuals to anchor the brand. Everything—from moodboards to website—would have to be built from scratch. No possibilities for a photoshoot, as the event venue was still being renovated.
• Need for Innovation: To stand out in a crowded events market, Viteux had to communicate creativity and versatility, even before the first event was hosted.

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THE SOLUTION

AI-Powered Branding for a Timeless Venue

Café & Kasteel Viteux partnered with Valued to craft an event brand as inventive as their vision.

Our Approach:

• Strategic Concepting: We worked with the Viteux team to define a clear, differentiated concept for B2B events—balancing heritage with modern professionalism.
• Distinctive Seasonal Branding: Two tailored brand identities were developed: one evoking the relaxed, sunlit vibe of summer, the other channeling cozy winter elegance. Both retained the venue’s signature charm.
• AI-Generated Visuals: With no images available, we leaned into generative AI to create everything from atmospheric backgrounds to virtual venue walkthroughs. These visuals brought the new brand to life across all channels—without a single photoshoot.
• Content-First Website: The new site highlighted the B2B event concept and seasonal experiences, using AI visuals, custom messaging, and compelling calls to action.
• Launch Materials: From digital invitations to branded event collateral, every touchpoint was meticulously designed for impact—maximizing both flexibility and consistency.

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THE RESULTS

A Modern Event Brand That Opens Doors

The impact was immediate:

• Rapid Launch: Viteux’s new event concept was ready to go, even before traditional assets like photos could be created.
• Standout Visual Identity: AI-powered imagery set the brand apart—communicating both style and innovation, and generating buzz among clients and partners.
• Increased B2B Engagement: The clear, professional branding and targeted messaging resonated with business clients, driving early bookings for both summer and winter pop-ups.
• Agile Marketing: With an adaptable visual toolkit, the Viteux team can now refresh and update materials quickly, matching each new event or season with ease.
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“Valued helped us turn a blank canvas into a brand that excites and inspires. Their creative use of AI didn’t just solve our imagery problem—it elevated our entire concept.”
— Dieter, owner of Viteux

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Conclusion

By embracing innovation and creative technology, Kasteel & Café Viteux transformed from a classic venue into a modern event brand—one that stands out in the B2B market and adapts seamlessly to every season. With AI-powered assets and a confident new identity, Viteux is set to become the destination for unique business events and experiences in Belgium.

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