Built a professional and respectable brand for an international SaaS scale-up
Design & Development
Messaging: Beth Thouin
“We’ve only launched last week and already we’re up to 3 leads. All highly qualified :) This site is WORKING!! Great work. Thanks so much.”
HiringBranch, a Canadian SaaS scale-up in HR-tech, reached out to us when they realized that their present branding and website were holding them back in their global ambitions.
They knew that in order to be taken seriously by the market and expand their business, they'd need to improve things. A professional website and well-designed marketing assets such as pitch decks, sales materials, case studies, and whitepapers were required.
With the foundations set up, we created a professional website optimized for conversions. We ensured all conversion data is tracked, allowing the marketing team to collect all necessary information for measuring and improving their marketing campaigns.
We made certain to keep all existing marketing materials up-to-date right after the website and branding were complete, including case studies, whitepapers, ebooks, pitch decks, presentations...
Although we finished this rebranding project around April of 2022, we're still working with the customer as their branding partner and taking a proactive approach to seek improvements on their website, implement them, and develop new marketing assets to keep their brand consistent.
These results are directly linked to our work:
Enterprise prospects are now taking the brand seriously, it's not a startup anymore.
A huge improvement in the amount of highly qualified leads.
Website engagement increased drastically with double the amount of time spent on site.